Name-Calling
The Name-Calling technique is a technique used to bring a negative look towards someone or something, which is basically the exact opposite of Glittering Generalities. Like the glittering generalities technique, name-calling doesn't offer support to back up its claims, and is very often seen in political advertisements to make fun of or put down another candidate.
Check out some of these examples of the Name-Calling technique!
Check out some of these examples of the Name-Calling technique!