Bandwagon Appeal
The bandwagon appeal is a technique which is used to try and convince the consumer that everybody else is doing one thing, so they should be doing it too so they aren't different. This is an especially important technique today because people strive to be perfect more than ever. People fear being different because they fear being made fun of or bullied. This is why this technique works so well.
Check out some of these examples of the Bandwagon technique!
Check out some of these examples of the Bandwagon technique!