Card-Stacking
Card-Stacking is another very popular technique used in modern advertising. With this technique, advertisers only include the facts that will make their product or candidate look good. All or any facts that are negative and won't make the consumer think positively towards the person or product are left out. You also see this technique used a lot in political advertisements. Political parties will often list the many ways their candidate is going to help you, but they'll never list reasons why their candidate might not help you.
Check out some of these examples of the Card-Stacking technique!
Check out some of these examples of the Card-Stacking technique!