Endorsement & Testimonials
The endorsement and testimonial technique is a very commonly used advertising technique in this modern day. It involves a well-known figure, athlete, actor/actress, artist, etc., whom large quantities of people look up too or idolize, where they back up an assertion to try and make the consumer think that "if they're doing it, I should too!"
Check out some of these examples of the Endorsement & Testimonials technique!
Check out some of these examples of the Endorsement & Testimonials technique!