Plain Folks Appeal
The Plain Folks Appeal is a technique very commonly used in political advertising. It makes it appear that the candidate is a regular person just like everyone else and that they understand the common person because they are one! You will often see pictures of the candidate along with kids, animals, or other objects that make them seem like they are just a normal person like you and me.
Check out some of these examples of the Plain Folks Appeal technique!
Check out some of these examples of the Plain Folks Appeal technique!