Glittering Generalities
The Glittering Generalities technique is a technique that is intended to make you think positively about something. It does this by sending a positive slogan, while at the same time not offering any support as to why this product or this person will do something for you. You see this type of technique used a lot in political advertising.
Check out some of these examples of the Glittering Generalities technique!
Check out some of these examples of the Glittering Generalities technique!